Introduction/Background

Open Ended When you went to _____, what did you study? Did you find your way to marketing accidentally or did you always know through school that you would end up there?

Closed Do you think having a degree in _____ contributed to your success in your field?

Follow Up If you had the opportunity to go back, would you feel like you would want to change your degree?

Work Practices

Do you feel passionate about the work you do? Have you ever worked extra hours because of your work?

Open Ended What is your typical day like? Do you find it very flexible, or rigid? 

Do you find yourself doing more creative work or do you follow guidelines most of the time?

What is the general atmosphere of your work environment?

How does it feel to be the person people ask for permission and questions?

Open Ended Do you often find yourself asking for higher-up’s approval with your ideas/plans, or do more often have the freedom to start delegating tasks to your employees based on these ideas?

What do you enjoy the most about being a marketer?

What do you think could improve your experience as a marketer?

Closed Do you find that the final product of your marketing ideas and plans end up looking how you intended?

When a marketing strategy does not go as planned, what kind of path do you take?

General/Wrapping up

What do you think are the most important things you have learned from your position that you will carry with you through your life?

Open Ended What would you tell your 20-year-old self if you could say anything?

If you could give us any advice for our careers, what would that look like?